Pinterest is great because other people are saving and sharing your work – that’s actually the whole point. On Instagram and Facebook, each person or business is primarily posting their content or products. Crazy, right? That’s why I love Pinterest for Etsy sellers – it’s like the gift that keeps on giving! According to, the average life span of an Instagram post is about 48 hours but engagement starts to taper after 6. Posts on other social media platforms (I’m looking at you Facebook and Instagram) have a very short life. A product you pinned a year ago could lead to traffic today.

As your pins continue to get re-pins, your content reach gains traction. Water the seed, maintain the plant, and watch it grow! The sooner you get started on Pinterest the better. When you add content to Pinterest (a pin), it is similar to planting a seed. Why Pinterest? Pins Live Longer than Posts You have to drive traffic from other sources to the platform if you really want your sales to grow – and if you want this to be more than just a hobby. Etsy is wonderful, but you don’t become a business by just opening a shop. Actually, doing that is a major biz fail.

Setting up an Etsy shop and waiting isn’t enough.

I’ve included a free checklist at the bottom of this post with step-by-step directions on setting everything up! I’m going to tell you exactly why I think it’s the best, how to connect your Etsy shop to your Pinterest account, and how to make the most out of the platform. I highly recommend Pinterest for Etsy sellers – it’s my favorite marketing platform and new improvements are making it even better.

Pinterest group boards for etsy sellers